{"id":25124,"date":"2014-12-10T12:12:07","date_gmt":"2014-12-10T17:12:07","guid":{"rendered":"https:\/\/greenblue.com\/why-greenblue-the-meaning-of-our-new-name\/"},"modified":"2020-04-20T17:37:22","modified_gmt":"2020-04-20T16:37:22","slug":"why-greenblue-the-meaning-of-our-new-name","status":"publish","type":"post","link":"https:\/\/greenblue.com\/na\/why-greenblue-the-meaning-of-our-new-name\/","title":{"rendered":"Why GreenBlue? The Meaning of our New Name"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1295\" src=\"https:\/\/greenblue.com\/wp-content\/uploads\/2016\/02\/GreenBlue_Logo-300x123.png\" alt=\"GreenBlue_Logo\" width=\"351\" height=\"144\" srcset=\"https:\/\/greenblue.com\/wp-content\/uploads\/2016\/02\/GreenBlue_Logo-300x123.png 300w, https:\/\/greenblue.com\/wp-content\/uploads\/2016\/02\/GreenBlue_Logo.png 416w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/p>\n<p>Previously operating in North America as Citygreen Urban, our company name was changed to GreenBlue Urban\u00a0at the beginning of 2015.\u00a0 The reason for this new identity is to better express our passion for green infrastructure, stormwater management, and complimenting street furnishings.\u00a0 Our new name and logo were created with the subliminal message of trees and water linked creating\u00a0<em>GreenBlue<\/em>, in order to better represent this vision.<\/p>\n<h3>MISSION STATEMENT<\/h3>\n<p>Establishing the future urban landscape<\/p>\n<h3>OUR VISION<\/h3>\n<p>To be recognized as the essential partner in creating\u00a0and implementing long term sustainable landscape design solutions in urban areas.<\/p>\n<h3>OUR KEY MESSAGE<\/h3>\n<p>To educate our customers to the advantages of adopting a \u201clong term view\u201d of the sustainable urban landscape. This key message statement describes the overall purpose of our organization. It is about what we do, who we do it for, how and why we do it. This key message is a clear and succinct representation of why our organization exists, it sets boundaries for current activities and serves as a starting point for developing strategic vision \u2013 defining how we will achieve the vision.<\/p>\n<h3>OUR VALUES<\/h3>\n<p>Our values reflect our core ideologies and drive the decisions we make.\u00a0Our values are:<\/p>\n<p><strong>Integrity:<\/strong> We are open, honest and responsible for following through on our commitments.<br \/>\n<strong><br \/>\nCollaboration:<\/strong> We seek opportunities to partner with customers, fellow associates and suppliers.<br \/>\n<strong><br \/>\nInnovation:<\/strong> We nurture creative thinking that adds value.<br \/>\n<strong><br \/>\nKnowledge:<\/strong> We encourage continuous development of our skills and products to better serve our customers. These values statements reflect what we must live, breathe and reflect in all our daily activities. They are the guidelines for driving every associates\u2019 day-to-day decision making and are the tools to help bring the brand to life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Previously operating in North America as Citygreen Urban, our company name was changed to GreenBlue Urban\u00a0at the beginning of 2015.\u00a0 The reason for this new identity is to better express our passion for green infrastructure, stormwater management, and complimenting street furnishings.\u00a0 Our new name and logo were created with the subliminal message of trees and [&hellip;]<\/p>\n","protected":false},"author":3409,"featured_media":18624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[363],"tags":[],"class_list":["post-25124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-na"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why GreenBlue? 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