The GreenBlue Circular Economy - GreenBlue Urban
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The GreenBlue Circular Economy

The concept of a circular economy is not new – in fact, the linear economy characterised by taking, making and disposing of has only existed since the industrial revolution. In previous eras, very little was thrown away.

So why don’t we still do this everywhere? 

The truth is that it’s far more convenient and sometimes cheaper to manufacture products from virgin material, and nearly always the quality is more consistent.

GreenBlue Urban has always been committed to the circular economy principle – and it is far wider than just product manufacture. A circular economy is a wide economic system that works to challenge global issues such as waste and pollution, but also climate change, biodiversity loss and pollution – both air and water. In setting such massive goals, the circular economy needs a huge shift in thinking, by all of us.

Planting trees is a perfect example of a circular economy, as the tree provides multiple benefits during its life, and can be used to manufacture products when it is cut down. Removal of a plantation tree results in space left for new tree planting, bringing employment to often rural areas.

GreenBlue Urban's Products are manufactured in the UK at our head office in Bodiam, East Sussex. Made from 100% recycled material.

But what about urban trees?

Urban trees also form part of a circular economy – but to maximise the benefits, these need to be properly planted, and grow to maturity. This is the raison d’être of GreenBlue Urban – assisting trees in their struggle to survive in a hostile environment.

GreenBlue’s innovative solutions enable trees to grow to their species potential longevity. All the below-ground products are manufactured from 100% recycled materials and are recyclable up to 5 times once they have finished their life.

Rather than disposing of end of use plastics in landfill or by incineration, we use this recycled polymer to assist trees to grow and sequester the carbon produced by the manufacture of the original material.

2020 saw the launch of RootSpace Ocean, manufactured from reclaimed marine waste – further reducing the impact on the environment. Using nature-based solutions is central to the GreenBlue Urban philosophy, bringing environmental benefits to communities around the world.

Discover more on how we will be on track to reduce our carbon footprint to support the government’s initiative to become carbon net-zero by 2040.

Our Approach

Discover more about how we are adapting to climate change.