Fiona qualified as a Chartered Management Accountant in 2004 and since qualifying has gained a wide range of experience leading small finance teams and working across several different industries. She’s joined GreenBlue Urban in a newly created Finance role where her initial remit is to deliver enhanced management information for the business and its stakeholders helping it on its financial growth trajectory. She’s passionate about driving improved processes and procedures for this fast-growing business and the challenges that this brings.
Henry as of 2020, Joined the sales team coming from a construction background.
He’s keen to develop and build on his knowledge within the construction industry
His role is to conduct sales calls regarding current pipeline projects from tender to tender awarded stage
while developing relationships with customers. Contributing to sales strategy on new markets and opportunities
Imogene joined our thriving team in late 2021. She joined loving the fact she would be in a job that contributes to helping the environment. At the forefront of business development, Imogene enjoys speaking with the customers and gaining information on best practice tree planting schemes. Having Imogene join the team has been a huge addition for the office moral and her positivity is infectious.
Adam is a positive and professional addition to the GreenBlue team. Working as a sales coordinator, Adam spends his time speaking with customers and building the companies industry knowledge.
Adam’s approachable nature and willingness to help shine through when assisting customers with their tree planting schemes.
Alison has worked in the Construction Industry for over 20 years in tender analysis and reporting. During this time she raised two competent and confident young men, whilst gaining experience in Quantity Surveying and Cost Control in new build housing, property and project management, and the Nuclear industry.
Alison enjoys garden design, and is currently completing her CITB course in project controls and horticulture.
Ben has been part of the Business Development team since 2021. He holds the position of Technical Sales Executive and has worked in the construction industry throughout his entire career. He is incredibly passionate about greening our towns and cities and works with our customers to build the perfect tree pit system on every project he is involved in. He enthusiastically promotes our urban greening systems through calls, teams meetings and site visits!
With 9 years experience in the construction industry, Karlos is passionate about building long term relationships. Being approachable and accountable for managing his accounts from tender to order is his key focus. Karlos also assists on site visits, giving advice on the installation of GreenBlue Urban products.
Adrian manages the tender to order Sales Team from our Northern office, contacting existing and potential customers, both over the phone and in person, to build long lasting business relationships. Adrian also assists on site visits giving advice on the installation of GreenBlue Urban products.
Arran joined the team in 2017 with starting off in Product Development assisting with the R&D of new products before moving into Operations where he coordinated and processed project soil requirements. Arran now heads up the project support and aftersales department also supporting the Operations team in the design and manufacture of bespoke products to fulfil complete customer satisfaction. This can involve site visits throughout the country to provide both customers and installers support with any challenges which may occur through to bespoke installations.
Carol is the main point of contact for processing orders and managing customer service inquiries in North America. She handles incoming telephone inquiries, and follows up proposals and potential projects to ensure that GreenBlue can meet project requirements and deadlines. Carol also works with the accounting team to provide prompt and accurate reports.
Chris has a passion for design, animation and video and this is very much reflected in the material he creates as part of our Marketing team.
Chris’ creations include our technical resources, product data sheets and industry publications including Edition 9 to name but a few. Why not take a further look around our website to see just a small sample of Chris’ amazing work!
Craig is responsible for ensuring that the North American office is aware of all relevant projects in our industry, in view of securing an opportunity to provide our world-leading products for long-term urban tree health and sustainable infrastructure. He follows up on projects and proposals in order to serve clients with the best possible support. Craig regularly contacts our customers and potential clients to build profitable relationships regarding ongoing and upcoming projects. He also manages the day-to-day operations of the North American office, including IT.
Dale has been with GreenBlue Urban for several years now working his way up through the warehouse and customer service departments where he gained valuable product knowledge. He now manages the estimating department working closely with the sales department to ensure the customers receive the best possible advice, solutions and service. He enjoys liaising closely with customers to ensure successful tree planting projects for future generations.
Daniel works with our consulting team to bring our industry-leading systems into use on projects throughout North America.
Dean founded GreenBlue Urban Limited as Greenleaf in 1992. He is passionate about urban trees being given the best possible resources and environment in which to thrive and travels the globe propagating his enthusiasm to governments and local authorities.
More recently, Dean has developed his expertise to integrate Sustainable Urban Drainage Systems (SuDs) technology with optimum Urban Tree Pit design, championing the movement into storm water management utilising urban trees.
Frank is responsible for sourcing and setting up cost effective and stock efficient supply agreements for the North American operation, ensuring the highest level of quality in all our products. He builds strong relationships with our partner suppliers and contract manufacturers. Frank has a keen eye for improving quality and reducing costs in our manufacturing processes.
Howard is a passionate advocate for urban trees, having planted his first tree nearly 45 years ago. Understanding the many conflicting claims on the space in our towns and cities, he works across the many stakeholders to achieve the best possible chance for every tree to grow to its species potential. Enthusiastically promoting proven green infrastructure planting methodologies, presenting to a wide range of different disciplines in many countries globally, he views himself as an active ambassador for GreenBlue Urban.
Hannah holds the position of Marketing Assistant. Having worked in customer service in many differing trades, she thrives talking to customers and building relationships.
Hannah organises CPD’s with industry professionals, manages events across the UK and works with her team on web design, content and social posts on all GreenBlue platforms.
James has been part of the GreenBlue Urban team since the late 90’s. As a director, he has been involved with the many advances in successful urban tree planting technology. He shares the team’s passion for increasing our downtown tree canopy cover and promotes the effective use of Green Infrastructure within SuDS projects to reduce the volume of surface water entering our sewers. He continues to work on a wide variety of projects both within the UK and overseas to advise on best practice ensuring trees in our city centres reach maturity.
Jeremy carries out continuing education seminars to industry professionals including landscape architects, urban designers and planners, civil engineers, and arborists. He spends most of his time out of the office, whether at client offices providing project support and best practice methodology, delivering presentations at industry conferences, or reviewing job sites and assisting contractors with installation support. Jeremy also lectures at universities across North America on various green infrastructure, sustainable development, and urban forestry topics.
Matthew Werle is a consultant at GreenBlue Urban, where his strong background in developing sustainable solutions for green infrastructure is an asset to GreenBlue Urban’s commitment to creating sustainable cities. He is excited to be part of the GreenBlue team and continue building his relationships with landscape architects, civil engineers, urban designers, and contractors to facilitate sustainable green and blue infrastructure in cities across southeastern United States.
Lloyd manages our Product Development process from idea generation through to testing and delivery to market.
Lloyd has a passion for the new and varied and loves being involved in the development of exciting products and technologies, which is just what we need to fulfil our company vision of being the best tree pit solution provider in the World!
Louise is Green Blue’s Marketing Manager. She is principally responsible for increasing the GBU brand across several personas within the industry. She takes pride in the high-quality products, level of service and technical expertise offered. Above all, that creative innovation is assisting in the planting of long-lasting canopy trees for the benefit of all that live, work and play in the urban environment.
Marcella is an experienced customer service coordinator, having previously worked in a wholesale environment (books/entertainment products).
Her main role within the company is to manage customer enquiries and process orders in a timely and efficient manner. Marcella frequently answers the phone so could be the first person you speak to when calling GreenBlue Urban. She is enjoying working within a new industry and for the challenges her role brings.
Martin has many years’ experience in transport, manufacturing and distribution. He has worked for some of the largest 3pl providers giving him a solid understanding of the challenges maintaining high expectations.
Martin holds a Transport Managers international CPC as well as IOSH. Martin oversees the operational side of the business ensuring our activities are undertaken in a safe and compliant manner.
Nigel is a Director of GreenBlue Urban North America. He oversees all departments of the North American team from a senior management perspective and is responsible for reviewing staff performance and chairs weekly staff meetings with the NA team.
Primarily responsible for managing IT and Telecoms for the company, Paul also carries out site visits for tree planting projects, advising contractors on best practice and methodology for utilising GreenBlue Urban tree planting systems, and documenting the process for Case Study purposes.
Oliver or Olly as he is known is our newest member to the Warehouse team. His main role is to pick and pack customer orders, ensuring quantities are accurate, goods are well packed and that they arrive on time in and are in tip top condition. As the company expands, his help in distributing our products to clients is invaluable.
Romaine’s main role within the company is to manage customer inquiries and process orders. She supports both our customers and colleagues alike.
Romaine frequently answers the phone so could be the first person you speak to when calling GreenBlue Urban. Romaine very much enjoys helping look after our customers.
Roy gained his product knowledge in the warehouse before moving into the Estimating then on to Sales at GreenBlue Urban.
Roy is now the Managing Director where his main roles are to facilitate the UK, Export and North American teams, enhancing the companies growth and continually challenging the status quo.
Shane is responsible for finding unique ways to attract prospects to GreenBlue Urban. He specializes in content strategy in order to make GreenBlue a valuable resource that resonates with landscape architects, urban designers, civil engineers, arborists, and other industry professionals, so that they are naturally attracted to GreenBlue and the solutions we provide. Shane also works with industry associations to provide GreenBlue Urban’s expertise at green infrastructure conferences across North America.
Shane Frost is passionate about improving urban environments sustainably for future generations, primarily through best practice tree planting methods. Shane’s role as Head of Business Development at GreenBlue Urban means he is actively and creatively engaged in cross discipline design teams on projects globally which hold conflicting structural, drainage and urban greening challenges.
Zoe has been a loyal member of the GreenBlue Urban team for twelve years supporting the continued growth of the business. She handles both the company sales and purchase ledgers as well as our credit control function.