Meet the team that makes it possible to create healthier urban spaces in harmony with nature.
Dean founded GreenBlue Urban Limited as Greenleaf in 1992. He is passionate about urban trees being given the best possible resources and environment in which to thrive and travels the globe propagating his enthusiasm to governments and local authorities.
More recently, Dean has developed his expertise to integrate Sustainable Urban Drainage Systems (SuDs) technology with optimum Urban Tree Pit design, championing the movement into storm water management utilizing urban trees.
Elle joined us as our technical design consultant in early 2025, bringing her valuable architectural experience to our shop drawings. Outside of work, Elle enjoys fusion cooking, DIY projects, and exploring the outdoors. She is looking forward to contributing to meaningful projects and growing professionally with our talented team.
Garland added his wealth of experience to GreenBlue Urban’s sales department in 2025. Inspired by the motto “Faith over Fear,” Garland looks forward to contributing to the supportive and goal-oriented environment at GreenBlue. Outside of work, he enjoys family traditions (like the annual pumpkin carving contest he somehow never wins!) and spending time working outdoors with his family or at his friend’s 200-acre farm.
Jacob joined GreenBlue Urban with 20+ years of logistics experience as the Warehouse and Logistics Manager in 2022. He is responsible for managing all the transportation within the US, monitoring stock levels of inventory and working closely with our partners. In recent years, he’s expanded his reach to supporting customer service and quoting. He’s excited to be a part of a team helping create a greener and more sustainable future.
An estimator at GreenBlue since 2023, Kaitlyn works on project plans and estimates, as well as supporting marketing initiatives. She finds designing in CAD and collaborating with the tight-knit team very rewarding. “I love seeing how the work we do at GreenBlue transforms the concrete jungle into a greener, more beautiful place.” Outside work, she loves hiking, snowboarding, and relaxing with friends in the Great Smoky Mountains or at coffee shops.
After spending 30 years in operations at his family business in TN, Kevin has engaged with other family businesses looking to expand their footprint. As head of North American operations for GreenBlue, his time is spent in marketing, finance and people development while keeping his pulse on the sales. “The vision and possibilities for GreenBlue to improve our planet are limitless!”
Kris joined GreenBlue Urban in 2022 as sales support for North America. She manages marketing outreach projects and coordinates Continued Professional Development events with industry professionals. With a background in real estate and property management, providing the best customer experience is always at the forefront of her work. With a love of all things animals and nature, Kris considers being a part of a company providing such critical benefits to our environment a dream come true!
Matthew is a Technical and Business Development Consultant at GreenBlue Urban. His background in green infrastructure helps create sustainable cities across the U.S. Matthew’s experience in low impact development and urban forestry has fostered relationships with professionals nationwide, facilitating his goal of educating designers and specifiers about the benefits of healthy urban trees. His key focus is sharing techniques to ensure the successful design, establishment, and maintenance of green and blue infrastructure.
Roy gained his product knowledge in the warehouse when he first started at GreenBlue Urban, working his way into the estimating role, before becoming an Account Manager and is now the Managing Director.
Roy directs and controls the company’s operations giving strategic guidance and direction to the team to ensure GreenBlue Urban achieves its missions and objectives.
Ryan has a Bachelor’s of Science in Business and Administration from the University of Tennessee, Knoxville. His journey from college took him on a road dedicated to sales and marketing development. With over 25 years’ experience in business to business sales, a gift in relationship building and a passion for taking things to the next level, GreenBlue Urban proudly welcomed Ryan onboard April, 2023!
